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SOCIAL MEDIA MARKETING

May 02, 2011

Many of you have heard the buzz words social media marketing, Facebook marketing, etc. How many businesses are really going about the whole social media marketing the right way? Social media marketing although a cheaper and effective marketing strategy takes a lot of time and effort that a lot of businesses are not willing to put in. Most businesses start several social media accounts without having realistic goals and strategies in place. They expect to see results in a short period of time, this may happen for the bigger corporations since there is more brand recognition among consumers but for smaller businesses it takes a lot longer and more perseverance.

Small businesses should assess their market and first decide if social media is going to be beneficial to their business or brand in any way. The principal person who controls the social media accounts and campaigns should be either the business owner or someone who knows the business inside and out. This person should have complete understanding of customer service, brand management and marketing strategies. You may have a lot of irate or dissatisfied customers who create dialogue with you; you will have to handle these dialogues in a very delicate manner so as to not harm the image of your brand / business.

Small businesses should weigh the pros and cons of managing social media campaigns before they venture into this space. Even following a couple of successful brands and attending webinars online before considering social media marketing for your business would be highly beneficial.

FLASH VS JQUERY

May 01, 2011

The use of flash in website to create a better user experience is well known. Until a couple of years ago there was no alternative to flash. The JQuery project was developed in 2009 and provided an excellent alternative to flash and we could achieve the most common functionalities that was associated with flash. The use of JQuery has increased tenfold in the last couple of years and has become the choice over flash. Many new mobile devices such as the Apple IPad do not support flash and hence JQuery in combination with html5 is an excellent choice for developers creating cross platform and multi device friendly websites.

JQuery is an open source library and is the foundation that many plugins have been built on. Here at Mintium we use JQuery in most of our interactive websites. Clients have expressed their delight at having an interactive website with minimal load times compared to their competitors who use flash based websites.